Business is territory that designers prefer not to step into. It's complex and left to experts. There is perception that money is counterintuitive to product purpose and helping users. Other, designers don't know how to quantify revenue impacts in their products, or just know how to speak the language.
To increase revenue, analyze product costs and usage data. Solving business factors with UX will result in profit for your company and reduce costs for your users.
Here are the various factors to instill business thinking in your UX.
Business models
Understand how your company, products, and services generate revenue
Tailor your experience to reflect subscription plans, freemium strategies, upfront purchase plans, bundle vs a la cart models, or professional services
Ensure your designs highlight premium product values and offer subsidized options to reduce costs for your users
ROIs
Calculate your revenue growth and user cost savings per product, service, and feature
Identify and optimize customer pain points and issues in your product that could potentially hinder adoption and retention
Explore other opportunities to generate revenue within your product
KPIs
Calculate user costs on time and effort while using your product
Explore product opportunities to automate and streamline time-consuming processes and workflows
Solve pain points and provide functions that reduce time and effort
Resources
Calculate client costs on resources used for your product: number of employees, employee salaries, number of licenses/product subscriptions, required expertises
Explore product opportunities to eliminate/generalize expertise-centric workflows
Offer subsidized bundle pricing
Support
Calculate costs on support for product training, troubleshooting, and professional services
Design automated product experiences and technologies that support these functions to reduce costs, time, effort, and dependencies
Offer optional support packages for premium prices
Summary
Analyze customer journeys from product purchase to task completion
Retrieve data from business analysts and product analytics experts
Remove friction and see direct impact on revenue growth and cost savings
Speak the language of percentages (%) and dollar amounts ($)
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